We help coaches launch or scale their offers past $30k/mo in profit in 60 days or less
We achieve this without spending anything on ads
Without sending 1000s of cold outreach
Without having to spend 20 - 25 hours a week doing everything yourself
Founder: Leonidas Demetriades
What we are going to cover
Key principles of our proven System
How to create an irresistible offer
How we create sales assets to drive and nurture traffic
How we build backend funnels and systems for your sales assets
Placement and onboarding of highly trained setters following our SOPs
How we launch and scale offers
The process
The deliverables
What are the costs associated with something like this?
Addressing all your concerns
At any point in this presentation there will be a link down below where you can schedule a no obligation strategy call with me to determine if this is right for you
Disclaimer + List of people this won't work for
Key principles of our proven System
Our system is built on these 5 key principles
1
Attention
2
Capture
3
Nurture
4
Sales Process
5
Close
How to create an irresistible offer
Step 1 - Market research
The best way to generate attention is to figure out what people want to pay attention to. We start with this first because it's going to influence every single thing we do later if we do not nail this down
This is method of figuring out what people actually want to buy
The way that we do this is by directlyasking the market exactly what they want
We run interviews with potential students and we ask them a specific set of questions that will give us a much better understanding of what they actually want
This way we can formulate an offer based off what the market wants to buy as a result dramatically boosting the sales you'll get
The questions we like to ask and answers that we look for are as follows
Step 2 - Offer Creation
Now we create an offer using the timeless framework based off the market research
The End Result becomes the common goal mentioned in interviews or previous calls
The Timeframe becomes the common time frame mentioned in interviews or previous calls
The Roadblock becomes the common things people tried that didn't work that was mentioned in interviews or previous calls
Guarantee becomes a conditional guarantee that we will help you create
How we create sales assets and client nurture funnels
Sales assets are otherwise known as anything either in video, text, audio form that tries to convey some sort of value that's designed to attract someone to your product or service
The reason we create these is because we want to capture as much of the market as possible to the point that we create a lot of warm buyers, build up reciprocity bias and create buyer intent
Step 1 - Sales assets
Once you have the offer ready we then start building out sales assets. There are a few key assets that we build out
I will describe all of them below and why each of them is made
VSL - Video Sales Letter
This will break down exactly how to create a VSL for you and also help you script one. Our team will be responsible for editing and I will be personally helping you script this out
Having this made will always equate to
A 20% - 30% Increase in qualified sales calls
A 20% increase in show ups
A 15 - 20% increase in close rates because prospects are warmer
It's a requirement and once your offer is made this it what we will assist you with straight away
Master Document Breakdowns - Sales letters
These assets are meant to generate tons of traffic because it's based off what people in your audience wants
This is how to collect daily leads on on average we get about 10 - 15 opt-ins to email lists every single day, even with small audiences
Here we will actually help you write these document breakdowns we have SOPs that go over them exactly step by step
These types of assets will be responsible for creating reciprocity bais and warming up cold leads who don't know much about you
They will act as your "Why should I listen to you" answer every single time a prospect lands on your profile
This will be necessary and it will act as your lead magnet that we will be using to get people interested in your offer and into your nurture funnels
Step 2 - Client Nurture Funnels
These are responsible for taking users down a journey that makes it easy for them to convert
We do market research so that we know exactly what people want to buy
We craft an offer based off the research
We help you create sales assets based off that research
We place a highly trained setter in your business to do generate appointments on autopilot
Phase 1 → Sales letter Launch
Now i'm going to talk about how we launch offers. We start by releasing the master doc and then in that document we link back to the VSL that we helped you create
Then we release all the content pieces (shorts, long form, documents) that we helped you create and then the appointment setter starts to reach out to every single person who engages with those assets using our "Inbound Setting Science" Protocol
The daily KPIs for them is to reach out to 100 new people every single day + 50 follow ups
This should equate to at least 2 - 3 calls a day bare minimum
With the average closing rate of warm calls to be around 30% - 40% you should to bring in 3 new deals every week bare minimum
Usually after something like this is launched calendars are booked out
Phase 2 → Direct Offer
This is where we do a direct offer to the market place
This serves a few things
Makes the audience aware that a launch is happening
Define who the Offer is for and who it is not for
Lay out very clearly the goal of the offer
Explain to the exact detail what’s going to happen through the process
Let people know of the guarantee
Inject Scarcity and Urgency by letting people know there will be a limited amount of spots at launch price and after those are taken, the price goes up (20 students)
Here's an example of a direct offer, this also fills calendars when done correctly with all the systems in place
This can be released as either an
Image
Youtube Video
Email
Tweet
We will launch this on all available platforms that your audience is on
Onboarding form & instructions get sent out to your email
2
Strategy Session
Based on the form you fill out we will create the action steps that we will take. We will do a business health audit to figure out where
3
Market Research
Creation of market research form, set up of the the first initial interviews with the questions we will ask (Optional review of previous discovery calls)
4
Offer Crafting / Offer Improvement
Based off the market research we will improve or craft your offer and present it to the market )
5
Sales Letter & VSL Script Creation
We will help you create your first sales letter and VSL based off the research that we've done. This will then give us content pillars that we will talk about for sales assets
6
Client Nurture Funnels & Backend Set-up
Here we will build out the actual landing page with the VSL, automations in the backend for when people opt-in to that landing page
7
Sourcing & Onboarding of Appointment Setter
Setter Job post gets created along with the tracking sheets & EOD forms
We will then interview potential candidates, and when we find the right one we get them placed into your company
8
Launch & Content Distribution
Approximately after 7 - 10 days your first bits of content should be produced, edited and distributed by our team. These will be used to generate more attention and engagement that the appointment setter will start using to get more warm calls
9
Weekly Check ins
Every week we will have check ins with the whole team and set up three weekly meetings with the acquisition team to make sure that they are hitting KPIs and completing their EOD forms
10
Scaling and hiring
Creating SOPs for closers once you've got momentum and you don't want to be taking the calls anymore
What are the costs associated with something like this?
This system is a model where we build out an acquisition system into your business and you kept to keep it once it starts making you money.
The price is completely a performance basis but as you can see there's a lot of upfront build work that comes in so we have a small set up fee but after that it's a complete performance basis
2. What do you mean by you help us write the scripts and long form copy for this?
This means we will provides you with all the assets neccessary to create the content that will attract the people that you want to work with.
3. What if this doesn't work for my business?
Each business is unique and before we offer any sort of plan we have a no obligation discovery call to figure out if you're a good fit in the first place. If you're not you won't get an offer.
We make sure to have weekly sessions, business health checks and regular communication to ensure everyone knows exactly where they are at.
For the unlikely event that we bring you on and our system doesn't work for you we will offer you a full refund and you get to keep all the systems that we've built for you
What are the costs associated with something like this?
This system is a model where we build out an acquisition system into your business and you kept to keep it once it starts making you money.
The price is completely a performance basis but as you can see there's a lot of upfront build work that comes in so we have a small set up fee but after that it's a complete performance basis